We prioritize your privacy and are committed to safeguarding your personal information. This Policy has been developed to help you understand how we collect, use, communicate, and disclose personal information, as well as how we utilize it. Any personal information we receive will only be used to fulfill your order, and we will not sell or share your information with third parties.

We aim to conduct our operations in line with these principles to ensure that your personal information remains confidential and protected.

Core Principles

1. We will clearly define the purposes for which your personal information is being collected before or at the time of collection.
2. We will collect and use personal information solely for the purposes specified, or for purposes that are compatible, unless we have obtained your consent or are required by law.
3. Your personal information will be retained only for as long as necessary to fulfill those purposes.
4. We will gather personal information using lawful and fair methods, and, when appropriate, with your knowledge or consent.
5. Your personal information will be relevant to the purposes for which it is used and, when necessary, will be accurate, complete, and up-to-date.
6. We will protect your personal information with reasonable security measures against unauthorized access, loss, or theft, and unauthorized use, disclosure, copying, or modification.
7. We will make available relevant information regarding our policies and practices on managing personal data.
8. For payments, we use PayPal’s secure system or other secure gateways. Sensitive financial information is not processed directly on our website. Payments are securely handled using SSL encryption.
9. While we may collect basic payment details such as card type, expiration date, and the last four digits of your card number, we do not store full payment card numbers. All payment transactions are handled through a third-party processor.

How We Use Your Information

We use your information to improve and personalize our services and marketing, as well as to process your registrations, orders, and payments, and communicate with you about relevant topics. Examples of how we use your information include:

1. Detecting, preventing, and investigating illegal activities, including fraud, and enforcing our terms of service.
2. Analyzing and understanding our audience to improve the overall service, including user experience design.

Google Analytics

We use Google Analytics to monitor and analyze how visitors use our website.

Google Analytics utilizes cookies, small text files stored on your device, to collect information about your usage of the site. This data, including your IP address, is sent to and stored by Google on servers in the United States. If IP anonymization is activated, Google will shorten your IP address for EU Member States and countries in the European Economic Area. In rare cases, the full IP address may be transferred to Google’s U.S. servers and then truncated.

Google uses this data to evaluate your usage of the website, generate reports for site owners, and provide other services related to web activity and internet use. Your IP address will not be linked to any other information Google holds.

You can opt out of cookie tracking by adjusting your browser settings, but this may limit your ability to use certain website features. Additionally, you can block Google's collection of data by downloading the browser plug-in here:

• https://tools.google.com/dlpage/gaoptout?hl=en-GB

More details on Google's privacy practices can be found at:

• https://www.google.com/intl/en/policies/privacy/partners/
• http://www.google.com/analytics/terms/gb.html
• https://www.google.de/intl/en_uk/policies/
• https://support.google.com/analytics/answer/6004245?hl=en

Google Analytics Advertising Features

We utilize Google Analytics Advertising Features to enhance our analytics capabilities. These features include:

• Remarketing with Google Analytics
• Google Display Network Impression Reporting
• Google Analytics Demographics and Interest Reporting
• Integration of services requiring Google Analytics to gather data for advertising purposes, including data collection via advertising cookies and identifiers

By enabling these features, we allow Google Analytics to gather data about users through both standard Google Analytics tracking and Google advertising cookies. However, we do not combine personally identifiable information with non-personal data without prior explicit consent from the user.

We will never merge personally identifiable information with anonymous data from Google advertising features unless we first notify the user and obtain their explicit consent to do so.

Sharing Your Information

We may use third-party service providers ("Service Providers") to help us with services such as marketing, advertising, IT support, customer service, and payment processing. These providers may have access to your information but are only permitted to use it to assist in their specific tasks. They are prohibited from disclosing or using your data for any other purpose.

Cookies

A cookie is a small piece of data stored on your device by our website. We use cookies to improve your experience on our site. You can set your browser to alert you when cookies are received, allowing you to decide whether or not to accept them. We do not store any personal information in cookies. The purpose of cookies is simply to identify you and provide quicker, personalized access as you navigate the site.