Generating a QR Code for Google Review: A Beginner’s Guide (2025)

Quick Answer

A Google review QR code is a scannable code that links directly to your business’s Google review page. Customers simply scan it with their phone camera, and they’re taken straight to the review form, with no searching required.

This makes it much easier for people to leave feedback, which can help your business:

• Collect more authentic reviews
  
• Improve your local SEO rankings
  
• Build trust and credibility
  
• Reduce friction in the customer journey

You can create one by copying your Google review link from your Google Business Profile and pasting it into a free QR code generator.

Once created, print and place it on receipts, menus, posters, or packaging with a clear call-to-action like “Scan to Leave a Review.”

Introduction

Running a business today means doing more than just providing great products or services—you also need to make it easy for customers to leave feedback.

One of the smartest ways to do that is by creating a QR code for Google reviews. This little tool can help you increase your Google Business Profile visibility, rank higher in local search results, and collect more authentic customer feedback. So important!

In this guide, we’ll break down what a Google review QR code is, why it matters for your business, and how you can easily create one yourself.

We’ll also cover use cases, best practices, and common questions so you can put this strategy into action right away. Let’s get started.

What is a Google Review QR Code?

A Google review QR code is a scannable code that links directly to your business’s Google review page.

When a customer scans the code using their smartphone camera, they’re instantly taken to the page where they can leave a review seamlessly: no searching, no extra clicks.

Instead of asking customers to “look us up on Google,” you can hand them a card, add the QR code to your receipt, or even place it on your storefront.

This convenience is what makes QR codes so effective in driving customer engagement.

Why Your Business Needs a Google Review QR Code

Collecting reviews isn’t just about boosting your ego; it’s about building your business’s reputation in a competitive digital world.

Customers are more likely to choose a business that has a steady stream of recent, positive feedback, and Google rewards that activity with higher visibility.

If your competitor has more Google reviews, you may lose business.

The challenge is that even happy customers often forget to leave reviews. That’s where a Google review QR code comes in.

By making the review process effortless, you give your business an edge and create more opportunities for satisfied customers to share their experience.

Boosts Local SEO

Google reviews are one of the strongest signals in Google local SEO.

The more authentic reviews your business receives, the more likely it is to appear in the “local pack”—those top three businesses shown in Google Maps results.

That is the ultimate goal for most brick-and-mortar businesses.

A QR code removes barriers and encourages more customers to leave reviews, which improves your ranking.

Helps Build Customer Trust

Today’s buyers rely heavily on reviews before making a decision. A business with dozens—or hundreds—of positive Google reviews instantly looks more credible.

By using a QR code, you make it easy for satisfied customers to share their experience, building trust for new potential customers.

Google reviews are a key part of business reputation management, which leads to higher levels of trust overall.

Eliminates Potential Friction

Many customers are willing to leave a review but don’t know how.

They might forget the business name, type in the wrong search, or get distracted before finding the review page.

A QR code eliminates that friction and directs them straight to the right place.

Applicable Across Industries

Whether you run a restaurant, a retail shop, a dental clinic, or a consulting firm, customer reviews are vital.

QR codes are flexible and can be placed in menus, invoices, appointment cards, packaging, or signage. Any business that benefits from online visibility can use them.

Use Cases of a Google Review QR Code

Not every business interacts with customers in the same way, which is why a Google review QR code is such a versatile tool.

You can see an example of how GreeNox uses a Google QR code to ask for reviews, and there are many examples!

No matter if you run a café, a retail shop, or a service-based business, the goal is the same: make it as easy as possible for happy customers to share their experience.

A QR code can be integrated into nearly any customer touchpoint, both online and offline, giving you multiple opportunities to capture valuable feedback at the right moment.

Here are some different ideas for a range of industries and businesses:

• Restaurants and Cafés: Add the QR code to menus or table tents for diners to leave instant feedback.
  
• Healthcare Practices: Print QR codes on appointment cards so patients can review after their visit.
  
• Retail Stores: Place them on receipts, packaging, or checkout counters.
  
• Service-Based Businesses: Include QR codes in invoices, proposals, or business cards.
  
• Events and Exhibitions: Display QR codes on posters and booths for attendees to leave quick reviews.

These are just a few examples of how businesses can use QR codes to get more Google reviews. 

How to Create a QR Code for Google Reviews: A Step-By-Step Guide

Step 1: Log in to GBP

Log into your Google Business Profile (GBP) account. If you don’t already have one, you’ll need to set it up.

Step 2: Choose Your Business

Select the business location you want customers to review.

Step 3: Get Google Review Link

In the GBP dashboard, go to the “Home” tab and look for the “Get more reviews” card. Click on the button that says “Share review form.”

Step 4: Copy Google Review Link or QR code

Google will provide you with a unique URL that links directly to your review page.

They now also provide you with a QR code directly from your Google my business, which you can definitely use.

If you want to generate your own QR code, follow the below steps.

Step 5: Generate QR Code

Use any free QR code generator online. Paste your Google review link into the generator.

Step 6: Download the QR Code

Once generated, download the QR code in high-resolution format (usually PNG or SVG).

Step 7: Customize Your QR Code

Many tools allow you to change the color, add a logo, or style the QR code to match your brand. This makes it more visually appealing. You can use a site like Bitly or another QR code generator site.

Step 8: Test the Customized QR Code

Before sharing it with customers, scan the QR code with your phone to make sure it works.

Step 9: Print Your QR Code

Add your QR code to menus, flyers, receipts, or posters so customers can scan it easily.

Best Practices for Creating Google Review QR Codes

Generating a QR code for Google reviews is simple, but using it effectively takes a bit more strategy.

A poorly printed or hidden code won’t deliver the results you’re looking for, while a well-placed and well-designed code can ensure you get more Google reviews consistently.

Below are the best practices to make sure your QR code works seamlessly and encourages customers to actually use it.

High-Quality Printing

Your QR code is only effective if it can be scanned without significant effort or problems.

Always use a high-resolution file format like PNG or SVG when downloading your code, and avoid stretching or shrinking it too much.

A blurry or pixelated QR code will not scan properly and may turn customers off.

As a rule of thumb, QR codes should be at least 1 inch by 1 inch when printed, but larger is better for signs, posters, or menus.

Visible Placement

Placement is everything.

If your QR code is hidden at the bottom of a receipt or tucked away in a corner, it’s unlikely customers will notice it and they definitely won’t scan it.

Put the code where customers naturally spend a moment of time: like at checkout counters, on tables, near the entrance, or even on your business cards.

For service-based businesses, attaching it to invoices or thank-you cards works well. The key is to make sure it’s visible, accessible, and part of the customer’s natural flow.

Call-to-Action

A QR code without context looks like just another box on the page. Customers need to know what they’re scanning and why. Add a short call-to-action (CTA) alongside your code, such as:

• “Scan to Leave Us a Review”
  
• “Your Feedback Helps Us Grow. Scan Here:”
  
• “Loved Our Service? Share It in Seconds”

This not only makes your intention clear but also motivates customers to take action. A strong CTA can increase scan rates significantly.

Customization and Functionality

Branding your QR code with your colors or logo makes it stand out, but you must balance style with function.

Over-customizing can make the code harder to scan, especially if contrast is reduced. Stick to dark colors on a light background for best results.

After customizing, always test the QR code multiple times to ensure it still works. Remember, functionality should never be sacrificed for looks.

Test Across Devices

Not every customer uses the same type of phone or scanning app. What works on your iPhone may not work as well on someone’s Android device.

Test your QR code across different devices and camera apps before printing in bulk.

Also, try scanning it under different lighting conditions; codes should work both indoors and outdoors, even in lower light.

Track Performance

If you want to take your QR code strategy to the next level, use a generator that offers tracking analytics. This allows you to measure how many times your QR code is scanned, where it’s scanned most often, and which placements generate the most reviews.

With this data, you can optimize your marketing strategy. For example, if you see more scans from receipts than from posters, you know where to focus.

All in all, a QR code for Google reviews is more than just a tech add-on: it’s a customer engagement tool that can transform the way you collect feedback.

By following these best practices, you’ll ensure your code is easy to use, highly visible, and effective at generating reviews.

The small effort you put into design, placement, and testing will pay off in the form of stronger customer trust, better local SEO rankings, and a steady flow of authentic reviews that help your business stand out. 

FAQs: QR Code for Google Review

Still have a few questions about how to get or use a Google review QR code? Let’s cheek out a few common answers here. 

What is the purpose of a Google review QR code?

It makes it easier for customers to leave reviews by taking them directly to your Google review page.

Is it free to create a QR code for Google reviews?

Yes, most QR code generators are free. Some advanced options charge for customization or analytics.

Where should I place my Google review QR code?

Anywhere customers interact with your business—receipts, menus, posters, checkout counters, or business cards.

Can I track how many people scan my QR code?

Yes, some QR code generators offer analytics so you can track scans and see which placements perform best.

Do QR codes work on all smartphones?

Yes, most modern smartphones can scan QR codes directly from the camera app.

How do QR codes for Google reviews help SEO?

More reviews mean stronger local SEO signals. Google rewards businesses with frequent, authentic reviews by ranking them higher in local searches.

Final Thoughts

A QR code for Google reviews is one of the simplest yet most powerful tools entrepreneurs and small business owners can use to boost visibility.

By making it easy for customers to leave feedback, you’ll increase your review count, strengthen your reputation, and improve your local SEO rankings.

Instead of just hoping customers will leave a review, give them a simple one-scan option.

The easier you make it, the more likely they are to take action—and that’s exactly what will set your business apart in local search results.